About Visit Berkeley

Visit Berkeley is the destination marketing organization for Berkeley, Calif. We market Berkeley as a destination for small conventions, meetings, events and leisure travel. Visit Berkeley, formerly the Berkeley Convention & Visitors Bureau, was founded in 1992 when the hotels and city of Berkeley agreed to increase the TOT 1% to the existing 11% hotel transient occupancy tax (TOT) to stimulate the local tourism industry.

Visit Berkeley has become the voice of the hospitality and tourism industry in Berkeley. Governed by a Board of Directors comprised of Berkeley tourism and hospitality professionals, Visit Berkeley operates as a 501c(6) private, not for profit, mutual benefit corporation.

The mission of Visit Berkeley and the Berkeley Film Office is to cultivate and promote Berkeley as a desirable destination for meetings, conventions, tour groups, leisure travelers and film production while enhancing Berkeley’s economy.

Berkeley Tourism Improvement District

Berkeley Tourism Improvement District (BTID) is an assessment district proposed to provide specific benefits to payers, by funding marketing and sales promotion efforts for assessed businesses.

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STAFF DIRECTORY



Barbara Hillman, CEO


Dan Marengo,
Communications Director



Jeff Blair,
Manager, Marketing Partner Development



Nikole Halaka,
Manager, Group Sales



Jeffrey Church,
Visitor & Partner Services

Visit Berkeley Board of Directors

John Pimentel

Account Exec/Special Projects
Hornblower Cruises & Events

Lisa Bullwinkel

Owner
Another Bullwinkel Show

Tracy Dean

Owner
Design Site

Bruce Carleton

General Manager
DoubleTree by Hilton Berkeley Marina

Michaela Winn

General Manager
Berkeley City Club

LaDawn Duvall

Executive Director, Visitor & Parent Services
UC Berkeley

Matt Terwilliger

Business Development
Cal Alumni Association

Dell Dellinger

General Manager
Hotel Durant

Chris Koertge

General Manager
Golden Bear Inn/America's Best Value Inn

EXECUTIVE COMMITTEE

Harry LeGrande

Past Chairman
Vice Chancellor Student Affairs, UC Berkeley

Greg Mauldin

Vice Chair
General Manager, Hotel Shattuck Plaza

Thomas Burcham

Secretary/Treasurer
Worldwide Farmers

Barbara Hillman

President & CEO
Visit Berkeley