Visit Berkeley is the destination marketing organization for Berkeley, Calif. We market Berkeley as a destination for small conventions, meetings, events and leisure travel. Visit Berkeley, formerly the Berkeley Convention & Visitors Bureau, was founded in 1992 when the hotels and city of Berkeley agreed to increase the TOT 1% to the existing 11% hotel transient occupancy tax (TOT) to stimulate the local tourism industry.
Visit Berkeley has become the voice of the hospitality and tourism industry in Berkeley. Governed by a Board of Directors comprised of Berkeley tourism and hospitality professionals, Visit Berkeley operates as a 501c(6) private, not for profit, mutual benefit corporation.
The mission of Visit Berkeley and the Berkeley Film Office is to cultivate and promote Berkeley as a desirable destination for meetings, conventions, tour groups, leisure travelers and film production while enhancing Berkeley’s economy.
Chairman of the Board-TBD
Harry LeGrande, Past Chairman
Vice Chancellor Student Affairs
Greg Mauldin, Vice Chair
Hotel Shattuck Plaza
Kevin Allen, Vice Chair
Rose Garden Inn
Thomas Burcham, Secretary/Treasurer
Barbara Hillman, President & CEO
Account Exec/Special Projects
Hornblower Cruises & Events
Another Bullwinkel Show
DoubleTree by Hilton Berkeley Marina
Berkeley City Club
Executive Director, Visitor & Parent Services
Cal Alumni Association
Golden Bear Inn / America's Best Value Inn