About

Visit Berkeley is the destination marketing organization for Berkeley, Calif. We market Berkeley as a destination for small conventions, meetings, events and leisure travel. Visit Berkeley, formerly the Berkeley Convention & Visitors Bureau, was founded in 1992 when the hotels and city of Berkeley agreed to increase the TOT 1% to the existing 11% hotel transient occupancy tax (TOT) to stimulate the local tourism industry.

Visit Berkeley has become the voice of the hospitality and tourism industry in Berkeley. Governed by a Board of Directors comprised of Berkeley tourism and hospitality professionals, Visit Berkeley operates as a 501c(6) private, not for profit, mutual benefit corporation.

The mission of Visit Berkeley and the Berkeley Film Office is to cultivate and promote Berkeley as a desirable destination for meetings, conventions, tour groups, leisure travelers and film production while enhancing Berkeley’s economy.

BERKELEY TOURISM IMPROVEMENT DISTRICT

Berkeley Tourism Improvement District (BTID) is an assessment district proposed to provide specific benefits to payers, by funding marketing and sales promotion efforts for assessed businesses.

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VISIT BERKELEY BOARD OF DIRECTORS

AJ Fox
Communications Director
BAMPFA

Lisa Bullwinkel
Owner
Another Bullwinkel Show

Theresa Ajari
Coordinator, Business Development & External Relations
ASUC Student Union, UC Berkeley

Momi Asayag
General Manager
Berkeley City Club

Matt Terwilliger
Business Development
Cal Alumni Association

EXECUTIVE COMMITTEE

Jack Hlavac
Chairman of the Board
Area Managing Director & General Manager
DoubleTree by Hilton Berkeley Marina

Dell Dellinger
Vice Chair
General Manager
Hotel Shattuck Plaza

Luis Valdivia
Treasurer
General Manager
Holiday Inn Express & Suites

Jeffrey Church
President & CEO
Visit Berkeley

VIsit Berkeley Board Meeting Agendas & Minutes

• August 7th Meeting Agenda