About Visit Berkeley

About

Visit Berkeley is the destination marketing organization for Berkeley, Calif. We market Berkeley as a destination for small conventions, meetings, events and leisure travel. Visit Berkeley, formerly the Berkeley Convention & Visitors Bureau, was founded in 1992 when the hotels and city of Berkeley agreed to increase the TOT 1% to the existing 11% hotel transient occupancy tax (TOT) to stimulate the local tourism industry.

Visit Berkeley has become the voice of the hospitality and tourism industry in Berkeley. Governed by a Board of Directors comprised of Berkeley tourism and hospitality professionals, Visit Berkeley operates as a 501c(6) private, not for profit, mutual benefit corporation.

The mission of Visit Berkeley and the Berkeley Film Office is to cultivate and promote Berkeley as a desirable destination for meetings, conventions, tour groups, leisure travelers and film production while enhancing Berkeley’s economy.

BERKELEY TOURISM IMPROVEMENT DISTRICT

Berkeley Tourism Improvement District (BTID) is an assessment district proposed to provide specific benefits to payers, by funding marketing and sales promotion efforts for assessed businesses.


VISIT BERKELEY BOARD OF DIRECTORS

John Pimentel
Account Exec/Special Projects
Hornblower Cruises & Events

Lisa Bullwinkel
Owner
Another Bullwinkel Show

Tracy Dean
Owner
Design Site

Matthew Mooney
General Manager
La Quinta Inn & Suites

KP Patel
Owner
Rose Garden Inn

La Dawn Duvall
Executive Director, Visitor & Parent Services
UC Berkeley

Matt Terwilliger
Business Development
Cal Alumni Association

Scott Lorenz
General Manager
Bancroft Hotel

Joe Mulford
SR. Associate Athletic Director
CAL Intercollegiate Athletics

Joe Michl
General Manager
Holiday Inn Express & Suites

EXECUTIVE COMMITTEE

Greg Mauldin
Chairman of the Board
General Manager, Hotel Shattuck Plaza

Jack Hlavac
Vice President
Area Managing Director & General Manager
DoubleTree by Hilton Berkeley Marina

Thomas Burcham, Esq.
Secretary/Treasurer
Worldwide Farmers

Barbara Hillman
President & CEO
Visit Berkeley