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Developed by the Berkeley Convention & Visitors Bureau (dba Visit Berkeley), the Berkeley Tourism Improvement District (BTID) is an assessment district proposed to provide specific benefits to payers, by funding marketing and sales promotion efforts for assessed businesses. This approach has been used successfully in other destination areas throughout the country to provide the specific benefit of additional room night sales directly to payers.
The BTID includes lodging businesses (hotels, motels & inns), with 5 or more rooms, which pay Transient Occupancy Taxes. The BTID activities are funded by a 1% assessment on gross short-term (less than 30 days) room rentals on lodging businesses. The assessment, implemented on November 1, 2012, will continue for five years through October 31, 2017. In July 2017, the BTID was approved and renewed for an additional 10 year contract, set for renewal in 2027.
The BTID was formed under the provisions of the Property and Business Improvement District Law of 1994 (Streets and Highways Code Section 36600 et seq., hereafter “94 Act”).
The BTID Management District Plan calls for the BTID to contract with an “owners association”, which is the Berkeley Convention & Visitors Bureau (dba Visit Berkeley), a not-for-profit corporation, to manage the overall non-local destination tourist promotion and marketing activities.