University Avenue- the Gateway to Berkeley!

University Avenue

The University Avenue Association represents more than 200 merchants who do business on University Avenue, all the way from the freeway to the entrance to the campus. Our goal is to attract more customers and make University Avenue clean, safe, and attractive. The University Avenue Association (UAA) was originally founded as the University Avenue Merchant Association (UAMA) in 1969. The organization was dormant for many years, but was revitalized in 1992 when the name changed from UAMA to the current UAA. Merchants and neighbors worked together diligently on the University Avenue Strategic Plan, which helped the city with developmental guidelines that were important for our community.

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