Berkeley Tourism Improvement District

Developed by the Berkeley Convention & Visitors Bureau (dba Visit Berkeley), the Berkeley Tourism Improvement District (BTID) is an assessment district proposed to provide specific benefits to payers, by funding marketing and sales promotion efforts for assessed businesses. This approach has been used successfully in other destination areas throughout the country to provide the specific benefit of additional room night sales directly to payers.

The BTID includes lodging businesses (hotels, motels & inns), with 5 or more rooms, which pay Transient Occupancy Taxes. The BTID activities are funded by a 3% assessment on gross short-term (less than 30 days) room rentals on lodging businesses. The assessment, implemented on July 1, 2025, is a 10-year contract set for renewal in 2035.

The BTID was formed under the provisions of the Property and Business Improvement District Law of 1994 (Streets and Highways Code Section 36600 et seq., hereafter “94 Act”).

BTID MANAGEMENT

The BTID Management District Plan calls for the BTID to contract with an “owners association”, which is the Berkeley Convention & Visitors Bureau (dba Visit Berkeley), a not-for-profit corporation, to manage the overall non-local destination tourist promotion and marketing activities. Visit Berkeley as a 510 c (6) is governed by a Board of Directors.

Visit Berkeley Board of Directors

Jack Hlavac – Doubletree Berkeley Marina
Dell Dellinger – Hotel Shattuck Plaza
Luis Valdivia– Holiday Inn Express & Suites
Momi Asayag – Berkeley City Club
Jordan Stephens – Residence Inn by Marriott
Michael Martinez– Graduate by HIlton Berkeley
Jeroen Buiks – Aiden by Best Western Berkeley
Theresa Ajarai – ASUC Student Union
Jodi Munson– Gather Restaurant
Matt McGee – Berkeley Police Department

Visit Berkeley Board Meeting Agendas