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Travel Industry Thrives in Berkeley, Alameda County and across California
(Alameda County, Calif., May 6, 2019) – Alameda County continued to thrive from visitor spending in 2018. Visit
California’s latest economic impact report demonstrates visitor spending reached $4.3 billion and
supported 30,700 jobs in Alameda County, a 4 percent boost from last year (equivalent to a $153 million
increase). This growth highlights the ongoing importance of tourism to the region and California’s
“Tourism has a large economic impact on the city of Oakland, with tax revenue from visitor’s spending
offsetting the average Oakland household tax burden by $505,” says Mark Everton, President & CEO of
Visit Oakland. “A combination of factors, including a continual increase in visitor spending, job growth in
the tourism industry, strategic tourism initiatives and strong partnerships within the hospitality industry,
has really helped build momentum for a robust tourism economy in Oakland and the entire East Bay
with all indicators pointing towards a positive outlook for 2019.”
“Travel-related business plays a pivotal role in the East Bay economy,” said Barbara Hillman, CEO &
President of Visit Berkeley. “Berkeley’s tourism sector continues to grow as travel spending brings new
revenue and employment to the city, region and state. Visit Berkeley is proud to actively take part in the
vibrant East Bay travel scene and its booming economic impact.”
“Visit Tri-Valley has experienced double-digit growth in hotel room revenue from 2012 – 2017,
impacting our economy by creating 6000 jobs and contributing $69.6 million in taxes from 1.64 million
visitors in 2017. We look forward to getting the 2018 numbers in June and expect to see continued
growth in all areas,” says Barbara Steinfeld, President and CEO of Visit Tri-Valley.
Statewide, visitor spending increased to $140.6 billion, and the tourism industry provided nearly 1.16
million jobs in 2018. Visit California’s economic impact report’s findings signal the steady influence
tourism has on California’s economy.
“With nine consecutive years of record visitation spending, tourism is a foundational part of this state’s
economy benefitting all Californians,” said Visit California President & CEO Caroline Beteta. “In cities and
counties across the state, tourism employs thousands of Californians and pumps millions of tax dollars
into local government coffers to pay police officers and firefighters, fix roads and operate other
important community programs.”
Visitor spending also generated $367 million in local tax revenue last year, providing a stream of
revenue in Alameda County to fund local services. Essential programs, such as public safety,
infrastructure and parks, are supported by the tourism industry. Without tourism, each Californian
household would have to pay an additional $890 in taxes each year to make up the difference.
To ensure the tourism industry remains positioned for success, Visit California actively collaborates with
local partners to inspire travelers to visit the Golden State. As international competition continues to
grow, Visit California’s innovative marketing efforts fortify California’s charm to domestic and
international travelers. The industry continues to invest in 13 international markets to attract travelers,
who typically spend more and stay longer than their domestic counterparts. Once visitors decide to
travel to California, Visit Oakland, Visit Berkeley and Visit Tri Valley’s marketing efforts entice them to
enjoy the region’s landmarks and entertainment.
The release of the 2018 Travel Impact Report coincides with California Travel and Tourism Month, which
occurs every May following a resolution enacted by the Legislature in 2016. This week, California also
celebrates National Travel and Tourism Week, when destinations in the Golden State will join
communities across the nation to host events that highlight and celebrate the importance of sustaining
the travel industry.
Allie Neal, PR Manager, Visit Oakland
(510) 208-0529, firstname.lastname@example.org
Dan Marengo, Communications Director, Visit Berkeley
(510) 549-7040, email@example.com
Robin Fahr, Director of Marketing & Communications, Visit Tri-Valley
(925) 215-4711, firstname.lastname@example.org
ABOUT VISIT OAKLAND:
Visit Oakland is a non-profit organization marketing Oakland, California as a travel destination. Visit Oakland offers
a wide variety of complimentary services and materials for travelers interested in visiting Oakland. For more
information, see our website at www.visitoakland.com.
ABOUT VISIT BERKELEY:
Visit Berkeley is the destination marketing organization for Berkeley, Calif. Founded in 1992, the mission of Visit
Berkeley and the Berkeley Film Office is to cultivate and promote Berkeley as a desirable destination for meetings,
conventions, tour groups, leisure travelers and film production while enhancing Berkeley’s economy. For more
information, please see www.visitberkeley.com.
ABOUT VISIT TRI-VALLEY:
Visit Tri-Valley is the destination marketing organization that represents Pleasanton, Livermore, Dublin and Danville
as a preferred destination for visitors. Visit Tri-Valley works to increase awareness of the region and targets
overnight visitors for maximum economic impact. The Tri-Valley encompasses Amador, Livermore and San Ramon
valleys. For more information, please visit visittrivalley.com.
ABOUT VISIT CALIFORNIA:
Visit California is a nonprofit organization with a mission to develop marketing programs – in partnership with the
state’s travel industry – that inspire travel to California. Travelers spent $140.6 billion in 2018 in California,
providing 1.16 million California jobs and $11.8 billion in state and local tax revenue. For more information about
Visit California and for a free California Official State Visitor's Guide, go to visitcalifornia.com.