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Shopping with a Local Accent

Berkeley is a "buy local" kind of place, with independent merchants and craftspeople lining walkable business districts.  It's also a great place for discovery. The city's twists and turns of terrain give its neighborhoods room to establish independent personas, mantras and moods.

From foodie North Shattuck and stylish Fourth Street, to hip-hop Telegraph and chic Solano, each of Berkeley’s “boroughs” has hyper-local authenticity. Explore, discover, share.  Repeat.